Product Description:

• GIOVANNI L.A. Hold Styling Gel means secure shape and extreme, stylized hold. Grab onto style and hold on tight with GIOVANNI’s strongest gel, taking hold to the extreme so you can stand firm in the spotlight.


• GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills.


• By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset.


• The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball.


• Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance.


• GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

Products Features:

• FIRM HOLD: GIOVANNI L.A. Hold Styling Gel means secure shape and extreme, stylized hold. Grab onto style and hold on tight with GIOVANNI’s strongest gel, taking hold and control to the extreme so you can stand firm in the spotlight.


• FRIZZ FREE CARE: GIOVANNI’s L.A. Hold Styling Gel controls frizz with authority. Simply work this gel through damp or dry hair and style as desired for a professional finish.


• COLOR SAFE: With ingredients such as Aloe Vera, Vitamin E, Sunflower Seed Oil, Lavender, and Thyme, GIOVANNI L.A. Hold Styling Gel retains style and adds shine without dulling or stripping color or damaging hair. This surface enhancers in this gel allows your hair to shine brilliantly.


• VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging.


• LAURYL & LAURETH SULFATE FREE: GIOVANNI products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair.

How to use:

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  Work through damp or dry hair and style as desired for a professional finish.

  
  
  
  

Caution & Warnings:

• For External Use.


• Avoid Eye Contact.